This page provides links to screen reader versions of the unit reading materials.

Bowen, Shannon A. (2005). A practical model for ethical decision making in issues management and public relations. Journal of Public Relations Research, 17(3), 191–216. Download
 
Bridges, Janet A. (2004). Corporate issues campaigns : six theoretical approaches. Communication Theory, 14(1), 51–77. Download
 
Cho, Seungho, & Kim, Yong-Chan. (2012). Corporate social responsibility (CSR) as a halo effect in issue management: public response to negative news about pro-social local private companies. Asian Journal of Communication, 22(4), 372–385. Download
 
Cornelissen, Joep. (2008). Chapter 10 : Issue and Crisis Management : Issue-Specific Response Strategies pp. 222-223. In Corporate communication: a guide to theory and practice (pp. 222–223). Los Angeles: SAGE. Download
 
Darmon, Keren,  Fitzpatrick, Kathy, & Bronstein, Carolyn. (2008). Krafting the obesity message : A case study in framing and issues management. Public Relations Review, 34(4), 373–379. Download
 
Dougall, Elizabeth. (2005). Revelations of an ecological perspective: Issues, inertia, and the public opinion environment of organizational populations. Public Relations Review, 31(4), 534–543. Download
 
Dutton, Jane E., & Ashford, Susan J. (1993). Selling issues to top management. The Academy of Management Review, 18(3), 397–428. Download
 
Ferguson, Sherry Devereaux. (n.d.). Chapter 3: Monitoring the Media. In Researching the Public Opinion Environment: Theories and Methods (Vol. SAGE Series in Public Relations Ser, pp. 51–84). Thousand Oaks: SAGE Publications, Incorporated. Download
 
Gibson, Dirk, Gonzales, Jerra Leigh, & Castanon, Jaclynn. (2006). The importance of reputation and the role of public relations. Public Relations Quarterly, 51(3), 15–19. Download
 
Hallahan, Kirk. (1999). Seven models of framing : implications for public relations. Journal of Public Relations Research, 11(3), 205–242. Download
 
Hallahan, Kirk. (2001). The dynamics of issues activation and response: An issues processes model. Journal of Public Relations Research, 13(1), 27–59. Download
 
Heath, Robert L. (1990). Corporate issues management: Theoretical underpinnings and research foundations. Public Relations Research Annual, 2(1990), 29–65. Download
 
Heath, Robert L. (2013). Chapter 32 : Who’s in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management. In Carroll C. E. (Ed.), The handbook of communication and corporate reputation (Vol. Handbooks in communication and media, pp. 388–403). Chicester, West Sussex, UK: Wiley-Blackwell. Download
Jaques, Tony. (2005). Systematic objective setting for effective issue management. Journal of Public Affairs, 5(1), 33–42. Download
 
Kim, Soo-Yeon, & Reber, Bryan H. (2008). Public relations’ place in corporate social responsibility: Practitioners define their role. Public Relations Review, 34(4), 337–342. Download
 
Laplume, André O., Sonpar, Karan, & Litz, Reginald A. (2008). Stakeholder theory : reviewing a theory that moves us. Journal of Management, 34(6), 1152–1189. Download
Lyon, Lisa, & Cameron, Glen T. (2004). A relational approach examining the interplay of prior reputation and immediate response to a crisis. Journal of Public Relations Research, 16(3), 214–241. Download
 
Meznar, Martin B, & Nigh, Douglas. (1995). Buffer or Bridge ? Environmental and organizational determinants of public affairs activities in American firms. The Academy of Management Journal, 38(4), 975–996. Download
 
Mohan, Terry et al. (2008). Chapter 9: Oral Reports and Presentations. In Communicating as professionals (pp. 246–275). South Melbourne: Thomson. Download
 
Pollach, Irene et al. (2012). The integration of CSR into corporate communication in large European companies. Journal of Communication Management, 16(2), 204–216. Download
 
Raupp, Juliana, & Hoffjann, Olaf. (2012). Understanding strategy in communication management. Journal of Communication Management, 16(2), 146–161. Download
 
Steve, Cheney, George, & Roper, Juliet. (2007). From Problems to Issues. In The debate over corporate social responsibility (pp. 313–318). Oxford University Press. Download
 
Taylor, Maureen, Vasquez, Gabriel M., & Doorley, John. (2003). Merck and AIDS activists : engagement as a framework for extending issues management. Public Relations Review, 29(3), 257–270. Download
 
Veil, S. R., Petrun, E. L., & Roberts, H. A. (2013). Issue management gone awry: when not to respond to an online reputation threat. Corporate Reputation Review, 15(4), 319–332. Download
 
Veil, Shari R., & Kent, Michael L. (2008). Issues management and inoculation : Tylenol’s responsible dosing advertising. Public Relations Review, 34(4), 399–402. Download
 
Vos, Marita, Schoemaker, Henny, & Luoma-aho, Vilma Liisa. (2014). Setting the agenda for research on issue arenas. Corporate Communications : An International Journal, 19(2), 200–215. Download